Importance of Investment
- Investment in SEO, 48% increase in clicks
- Investment in SEO can yield 3 times more leads
- Ranking #1 generates a CTR of 39.8%
When does the result come?
Unlike paid media, it requires medium and long-term development. Optimization is dynamic, following a learning curve. Constantly, new sites appear in the same market segment and competition to appear in search engines increases.
Challenges
Reaching the top requires a lot of study time. User search intent can be simple or complex. For example, the search for “what is SEO?” it is generic and therefore more competitive. But if we go deeper with “how does local SEO help you attract more customers to your business?”, the specificity is bigger, more complex and laborious. However, the results are even more attractive.
In addition, Google annually updates its algorithm to continue providing a relevant user experience. This constant change requires the SEO to periodically review work and content so that ranking position is maintained or improved.