Branding • Outliers 360

Brand Values

Visual Identity

Rebranding

How do we work on branding?

The first step is to analyze your target audience and persona. Then we followed with a benchmark, studying the competition.

If your business hasn’t even been named yet, we’ll help you choose a name for your business. That’s according to all the research already done. Then, we worked on the slogan and the entire visual identity.

How do consumers recognize a brand?

Through its visual characteristics. That’s why when we talk about identity, we don’t just mean your logo. The visual identity is the set of graphic elements, such as name, slogan, colors, typography, packaging and other publicity pieces. It has the power to communicate the brand’s values.

To register this development, we created a Brandbook or, also known as Brand Manual. It doesn’t just deal with all the elements of the visual identity. It also includes the brand’s tone of voice and its values, for example. It’s essential for any sector that relates to its audience, whether through design, marketing, sales, support or service.

Do you already have a brand and need a rebranding?

We work on brand repositioning when there is a need to adapt the image that consumers have of your company. The change can happen gradually or more radically.

Internal factors can influence the change. For example, the company starts operating in a new market or even when it changes its value proposition.

But it is also necessary when the company realizes that it does not achieve the expected results. The behavior and demands of the public may change or even changes in competitors’ strategies may occur.

Anyway, we redefine the visual identity of the brand. Not only impacting with the new “appearance”, but appropriating a storytelling to tell about its transformation, attracting its audience again.

Zoom out of the sameness

Meet an agency outside the curve.

Brand Values

Visual Identity

Rebranding

How do we work?

The first step is to analyze your target audience and persona. Then we followed with a benchmark, studying the competition.

If your business hasn’t even been named yet, we’ll help you choose a name for your business. That’s according to all the research already done. Then, we worked on the slogan and the entire visual identity.

Do you already have a brand and need a rebranding?

We work on brand repositioning when there is a need to adapt the image that consumers have of your company. The change can happen gradually or more radically.

Internal factors can influence the change. For example, the company starts operating in a new market or even when it changes its value proposition.

But it is also necessary when the company realizes that it does not achieve the expected results. The behavior and demands of the public may change or even changes in competitors’ strategies may occur.

Anyway, we redefine the visual identity of the brand. Not only impacting with the new “appearance”, but appropriating a storytelling to tell about its transformation, attracting its audience again.

Do you already have a brand and need a rebranding?

We work on brand repositioning when there is a need to adapt the image that consumers have of your company. The change can happen gradually or more radically.

Internal factors can influence the change. For example, the company starts operating in a new market or even when it changes its value proposition.

But it is also necessary when the company realizes that it does not achieve the expected results. The behavior and demands of the public may change or even changes in competitors’ strategies may occur.

Anyway, we redefine the visual identity of the brand. Not only impacting with the new “appearance”, but appropriating a storytelling to tell about its transformation, attracting its audience again.

Zoom out of the sameness

Meet an agency outside the curve.