CMO as a Service
CMO as a Service is the most effective way for small and medium-sized companies to activate their marketing
Strategy
Reputation
Marketing
Strategic action of the CMO as a Service
A CMO as a Service makes its best contribution when acting at a strategic level. They will develop strategy and 360-degree planning for your company’s marketing. The aim is to
- drive business objectives
- differentiate the brand
- drive growth
- improve the overall customer experience
Outliers 360’s solution looks at your entire marketing mix. Above all, it can integrate aspects of product, price, place and, above all, promotion, with integrated campaigns and various actions. Sometimes, it can supervise and guide execution together with the marketing team, if there is one, or with other specialized partners.
Technical supervision of teams or partners by the CMO
Depending on the timing of the business, our CMO can act on a more tactical level, monitoring and technically supervising teams or partners.
This means that you will have a senior professional ensuring alignment between business objectives, planning and execution. However, execution will always be the responsibility of the specialist people or partners, which ensures that your CMO’s strategic vision is maintained, looking at the whole, the now and the future.
When the time comes to specialize, we make your life easier. From events to paid media and content production, we integrate with your current suppliers or take care of the whole process with our specialist teams.
Advantages of a CMO as a Service
Hiring the service of a CMO is the most effective way for small and medium-sized businesses to activate the company’s marketing with a strategic and experienced professional.
The CMO translates business needs into impactful initiatives. They guide what is most important at each moment for the company and for marketing itself.
Their work also frees up time for the leadership to concentrate on other aspects of running the business.
“excellent alternative to small and medium business”
360 Vision
Generalist and multimarket perspective
FOCUS ON THE BUSINESS
Focus on other aspects
of management
HONEST FEEDBACK
We are not embedded
internal politics
Impact
On strategy and marketing actions
usage
Better use of specialized partners
EFFECTIVENESS
Better than hiring
a marketing manager
Cost
Flexibility to hire
more hours as
your business grows
PRIORITIZATION
Actions according to the impact
and timing of the business
easiness
No need to manage and
more practical than a full time employee
Boost your business growth
with an outsourced Chief Marketing Officer
How the CMO works on strategy
First comes immersion in the company’s reality, where we have more questions than answers. For example, are sales performing? How are paid media campaigns performing?
All this research takes us from a diagnosis to a 360 marketing plan. This way, we start to have more answers to monitor implementation and continuous improvement.
We take into account the company’s moment, its segment and its time to maturity. After all, everything is a combined construction.
- Immersion, research and diagnosis
- Alignment of objectives and priorities
- Marketing planning
- Planning execution
- Evaluation and periodic monitoring
- Team, partner and budget management
Do I need a CMO as a Service?
This is a great question that every business should ask. Although each case is specific, we’ve listed some of the main moments when outsourcing a CMO can help.
- The company is not growing at the expected rate
- Your marketing efforts are not producing the desired results.
- Company management is time-consuming
- You need an experienced professional with the autonomy to take marketing forward.
- Your products or services are complex and the market is highly competitive.
- You know you need to invest in marketing, but you don’t know what or how to do it.
- You don’t have a marketing team or your team is already stretched to take on additional projects.
- You don’t have a marketing team
If you answered yes to at least one of these questions, then it’s time to see if you need a CMO as a Service.
consult a cmo
How to hire a CMO as a Service
There are a number of ways to hire a CMO as a Service. In all of them, regardless of the contracting model, the involvement, commitment and level of delivery is always the same.
The working model is predominantly hybrid, with face-to-face action at the most important and strategic moments.
Part-time
The most common. Value is delivered in the medium term.
- Broad scope
- Timeframe: undetermined
- Model: hybrid
Temporary
Covers extra demand or absence of a professional.
- Broad scope
- Term: fixed
- Model: hybrid
project
One-off action limited to one project. Less common.
- Limited scope
- Time frame: fixed
- Model: adaptable
virtual
Common for companies physically distant from the CMO.
- Broad scope
- Timeframe: indefinite
- Model: 100% virtual
(FAQ)
Frequently
Asked Questions
about
CMO as a Service
Will I be able to cope with the demands?
Many of the decisions will be made by the CMO, since we are immersed in the company, work closely with the top management and have delegated autonomy as a principle.
I'm afraid of overlapping functions with partners I've already hired?
Overlap can happen, but it will always be in a healthy and complementary way. The CMO has a strategic vision and will act as a connector of the business with the specialist partner, who is more oriented towards the execution of the task.
Isn't it better to hire someone internally?
Hiring someone internally adds people management tasks such as performance evaluations, vacations, sick leave, among other things. And, depending on the seniority of the professional, you’ll have to define the strategy, validate it technically and even monitor the progress of the work.
It seems strange to outsource marketing, but does it really work?
Your company probably already outsources a number of services, such as accounting, finance, IT, maybe even recruitment and talent acquisition. Outsourcing marketing with a CMO as a Service is yet another service that will empower businesses by bringing accessibility to relevant marketing.
What is not part of a CMO's scope?
In addition to specialized execution, the macro scope of a CMO does not include developing a business plan and project management with methodology (e.g. PMI, Scrum, Agile) or organization design